Practical Marketing Skills Courses:
Diploma
Certificate
Award
Course Levels
Our Practical Marketing courses are all based on the 11 modules of the Diploma in Practical Marketing.
The Diploma:
requires learners to complete all 11 modules.
The Certificate:
requires learners to complete three modules (with proof of implementation).
The Award:
required learners to complete one module (with proof of implementation).
More information can be found below.
If you are a South Yorkshire business then this could be funded marketing training.
Please see below or contact us.
Next Diploma Cohort Start Date
November 2026
Certificate and Award Courses upon application
SIGN UP TO OUR MONTHLY NEWSLETTER
How The Course Works
All modules are delivered over half a day and are taught in person, in Sheffield (easy access and parking).
Refreshments will be available during the sessions.
NEXT DIPLOMA COHORT START DATE: November 2026
In-Person
Peer to Peer
Email Support
The full diploma or selected modules
Diploma, Certificate , and Award
The full Diploma in Practical Marketing is 11 modules long. This is designed for those who require a full suite of marketing skills.
However, we realise that some people have gaps in their knowledge which could be plugged by taking selected modules rather than the whole course.
Our Certificate in Practical Marketing Skills requires the learner to take three modules and implement their learning from them.
The Award in Practical Marketing requires the learner to take just one module and implement the learning from it.
The 11 modules are detailed below.
Marketing excellence for real results
Diploma In Practical Marketing
The Modules
Diploma in Practical Marketing Modules
Each month will provide actionable steps to be implemented into the business.
Each of the 11 modules will build on the last, and prepare for the next.
1: The Marketing Mix >
- What does marketing include?
- Preparing to create your Marketing Plan
- Analysis of current provision
- Gap analysis
- Competitor Analysis
2: Marketing Strategy >
- Where does marketing strategy fit within the business.
- The difference between a strategy and a plan.
- The building blocks of a strategic marketing plan
- SMART goals
- SWOT/PESTLE
3: Content Strategy >
- What is content marketing
- The channels for content marketing
- How content marketing fits into your sales funnel and customer journey
- Different content for different products/services
- Repurposing content
- Content idea generation
- Psychology in content marketing
4: Branding >
- What is a brand – all the elements
- Brand credibility
- Brand positioning
- Increasing brand visability
5: SEO and Website Analysis >
- The three elements of SEO
- How to implement SEO
- Website analysis practical – for both SEO and UX (user experience)
6: SEO/AEO Copy and Content Writing >
- Differences between copy and content
- Google’s requirements
- AI Search requirements
- Writing for your audience(s)
- SEO/AI writing and editing skills
7: Maximising LinkedIn for Business >
- LinkedIn Strategy
- Content creation for LinkedIn
- Analytics and Optimisation
8: Analytics and Reporting >
- Why review activities
- Why analytics are pure gold
- How to review activities
- How to use analytics
- Evidence of marketing activity success
9: Lead Generation (Marketing and Sales Synergy) >
- The information Sales hold that Marketing require
- The interface between marketing and sales
- Bringing the two functions together
10: Personal Branding for the Team >
- Why team members should amplify their own personal brand
- Benefits to the company
- How to, and why, use LinkedIn to create a personal brand
South Yorkshire Businesses
You could qualify for part funding (up to 60%) through Skills Bank
or
Full funding to upskill an employee, who earns under £30,000, through Pathways to Work.
Funding would be confirmed before committing to the course fees.
Ask us for more information (contact form at the bottom of the page).
How much does the Diploma course cost?
The 11 month course is an investment of £3500 + VAT if paid upfront (saving £625 on the monthly plan!)
A monthly payment plan is available at £375 + VAT per month for 11 months.
Part/Full Funding available for South Yorkshire businesses.
How much does the Certificate and Award cost?
The Certificate (three modules) is an investment of £1125 + VAT. A monthly payment plan is available at £395
+ VAT per month.
The Award (one module) is £425 + VAT
Part/Full Funding available for South Yorkshire businesses.